AmazonAMZN

How much of Amazon is AWS?

→AWS is only 21% of revenue ($42.2B) — but it's where most of the profit lives.

How big is Amazon's advertising business?

→$19.8B a quarter of near-pure-margin ad revenue — a top-3 ad business hiding inside a retailer.

How much future AWS revenue have the AI labs already signed for?

→$38.0B of contracted future AWS spend from named AI labs — disclosed because it's now material customer concentration. Few datasets say more about the AI capex cycle.

Is the business selling more than it used to?

$716.9B+12% YoYFY 2025

→$716.9B in the last fiscal year.

How much of it becomes profit?

$135.3B+74% YoYFY 2026

→$135.3B last fiscal year.

How much of that growth reaches YOUR share?

→$66.22 of revenue per share last year, split-adjusted.

What's left after everything, in actual cash?

$-11.6BFY 2026

→$-11.6B of free cash flow last year.

How much of every sales dollar ends up as free cash?

→1% FCF margin last year.

What does staying competitive cost, per dollar of sales?

When sales grow, do profits grow faster?

Of every dollar of sales, how much survives?

What does it earn on the money it uses?

What has the market paid per dollar of earnings?

And per dollar of sales?

Could it handle its debt if things went wrong?

Is the company's own capital growing?

How much goes back — and how much leaks out as stock comp?

How fast is your ownership being diluted — or concentrated?

→+1.0% last year.

Are the people running it buying or selling?