SnapSNAPRevenue: is the business selling more than it used to?
$5.9B+11% YoYFY 2025
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→Revenue reached $5.9B in 2025, compounding +9% a year since 2022 though the pace has cooled. The trailing twelve months are already running at $6.4B, ahead of the last full year.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPNet income: how much of that revenue becomes profit?
$-460MFY 2025
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→The company lost $460M in 2025, less than the $698M it lost the year before. The losses are narrowing, but it is still burning shareholder money.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPHow fast is it growing, year by year?
+10.6%revenue growth, FY 2025
→Revenue grew +11% in 2025 against a five-year average of +21%.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPRevenue per share: is your slice growing as fast as the company?
$3.50revenue per share, FY 2025
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→Revenue per share reached $3.50 in 2025, compounding +7% a year against +9% for SNAP as a whole. Dilution absorbed about 1.9 points of that growth. Free cash flow per share stands at $0.26.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPFree cash flow: what is left in real cash after everything?
$437M+100% YoYFY 2025
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→Free cash flow was $437M in 2025, compounding +99% a year since 2022. That is the most cash the business has ever thrown off in a year. The trailing twelve months stand at $706M.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPHow much of every sales dollar ends up as free cash?
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→7 cents of every sales dollar became free cash in 2025, up 6 points since 2022 - the best conversion in its filed history.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPWhat does staying competitive cost, per dollar of sales?
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→The biggest claim on each sales dollar is research and development, at 30% of revenue (stock compensation 17%, capital spending 4%). That share has fallen since 2022, so the cost of competing is easing.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPMargins: of every $1 of sales, how much survives each cost layer?
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→Operating margin widened 21 points to -9% since 2022. The bottom line is still negative: costs below the operating line eat what is left. SNAP doesn't tag a gross-profit line in its filings, so the chart starts at operating margin.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPWhat does it earn on the money it uses?
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→ROE of -16% and ROCE of -8% sit close together, so the returns come from the business itself rather than from borrowing.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPWhat has the market paid for SNAP over time?
1.5xP/S today
◌ 2026 = at the latest close (2026-09-04), over the trailing twelve months; earlier years are annual averages
→At 1.5x sales, the market is paying 86% less than SNAP's own 9-year median of 10.4x. Pessimism is priced in - the question is whether it is deserved.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPWhat cash return does the business throw off per dollar of market value?
7.5%FCF yield today
◌ 2026 = at the latest close (2026-09-04), over the trailing twelve months; earlier years are annual averages
→Every dollar of market value currently buys 7.5% of annual free cash flow, more than its 9-year median of 0.2% - the cash is cheaper than usual.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPCould it handle its debt if things went wrong?
→Debt of $3.5B sits against $959M of cash, or 1.8x shareholders' equity. Earnings don't currently cover the interest bill at all.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPIs the company's own capital growing?
→The company's own capital shrank from $2.4B in 2023 to $1.9B (-20%). Buybacks or losses are drawing the buffer down - the distinction matters.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPHow much goes back, and how much leaks out as stock comp?
→Shareholders received $751M in buybacks in 2025. Stock compensation issued $1.0B of new shares in the same year, offsetting 100% of that.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPHow fast is your ownership being diluted - or concentrated?
→The share count grew 2.1% in 2025, averaging 1.8% a year over three years. Your slice of the company shrinks by that much each year unless earnings grow faster.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPDoes SNAP earn more on its capital than that capital costs?
→SNAP's return on capital is negative at -8.3% in 2025. The capital in the business is not yet earning anything back.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPSNAP has issued or retired shares - did shareholders end up better off?
→SNAP issued +110% more shares from 2016 to 2025, but revenue per share still rose +599%. The dilution bought more growth than it cost existing holders.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
SnapSNAPAre the people running it buying or selling?
→Insiders sold $69M on the open market and bought nothing. Many sales are pre-scheduled diversification rather than a view on the price. A further 27 filings were grants, option exercises or tax withholding, which say nothing either way.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30