WayfairWRevenue: is the business selling more than it used to?
$12.5B+5% YoYFY 2025
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→Revenue reached $12.5B in 2025, compounding +1% a year since 2022 though the pace has cooled. The trailing twelve months are already running at $12.9B, ahead of the last full year.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWNet income: how much of that revenue becomes profit?
$-313MFY 2025
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→The company lost $313M in 2025, less than the $492M it lost the year before. The losses are narrowing, but it is still burning shareholder money.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWHow fast is it growing, year by year?
+5.1%revenue growth, FY 2025
→Revenue grew +5% in 2025 against a five-year average of -2%.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWRevenue per share: is your slice growing as fast as the company?
$97.32revenue per share, FY 2025
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→Revenue per share reached $97.32 in 2025, compounding -5% a year against +1% for W as a whole. Dilution absorbed about 6.1 points of that growth. Free cash flow per share stands at $3.63.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWFree cash flow: what is left in real cash after everything?
$464M+90% YoYFY 2025
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→Free cash flow was $464M in 2025. The trailing twelve months stand at $562M.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWWhere does each dollar of revenue actually go?
→Of $12.5B in 2025 sales, nothing survives to the bottom line - the journey ends $313M underwater.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWHow much of every sales dollar ends up as free cash?
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→4 cents of every sales dollar became free cash in 2025, up 11 points since 2022.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWWhat does staying competitive cost, per dollar of sales?
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→The biggest claim on each sales dollar is stock compensation, at 3% of revenue (capital spending 1%). That share has fallen since 2022, so the cost of competing is easing.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWMargins: of every $1 of sales, how much survives each cost layer?
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→Operating margin widened 11 points to 0% since 2022. The bottom line is still negative: costs below the operating line eat what is left.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWWhat does it earn on the money it uses?
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→Return on capital needs both a profit and an equity base; one of them isn't available here.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWWhat has the market paid for W over time?
1.0xP/S today
◌ 2026 = at the latest close (2026-09-04), over the trailing twelve months; earlier years are annual averages
→At 1.0x sales, the market is paying 20% less than W's own 8-year median of 1.3x. Pessimism is priced in - the question is whether it is deserved.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWWhat cash return does the business throw off per dollar of market value?
4.3%FCF yield today
◌ 2026 = at the latest close (2026-09-04), over the trailing twelve months; earlier years are annual averages
→Every dollar of market value currently buys 4.3% of annual free cash flow, more than its 8-year median of 3.4% - the cash is cheaper than usual.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWCould it handle its debt if things went wrong?
→Debt of $2.8B sits against $1.1B of cash. Earnings cover interest only 1.3 times, which is thin.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWIs the company's own capital growing?
→Shareholders' equity is negative at $-2.8B: liabilities exceed assets. Usually the mark of heavy buybacks or accumulated losses, and always worth understanding which.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWHow much goes back, and how much leaks out as stock comp?
→W returned no cash to shareholders in the latest filed year: everything is being retained or reinvested.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWHow fast is your ownership being diluted - or concentrated?
→The share count grew 4.1% in 2025, averaging 6.5% a year over three years. Your slice of the company shrinks by that much each year unless earnings grow faster.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWDoes W earn more on its capital than that capital costs?
→W earns 1.3% on the capital it employs, below the 10% most investors treat as the cost of capital.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWW has issued or retired shares - did shareholders end up better off?
→W's share count rose +43% from 2018 to 2025 while revenue per share grew +28%. Holders are further ahead than before, though the gain per share is smaller than the growth in the business.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
WayfairWAre the people running it buying or selling?
→Insiders sold $104M on the open market and bought nothing. Many sales are pre-scheduled diversification rather than a view on the price. A further 29 filings were grants, option exercises or tax withholding, which say nothing either way.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30