Booking HoldingsBKNGRevenue: is the business selling more than it used to?
$26.9B+13% YoYFY 2025
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→Revenue reached $26.9B in 2025, compounding +16% a year since 2022 and the pace is picking up. The trailing twelve months are already running at $28.2B, ahead of the last full year.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGNet income: how much of that revenue becomes profit?
$5.4B−8% YoYFY 2025
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→Net income was $5.4B in 2025, compounding +21% a year over three years. Earnings per share moved +50% over the last twelve months. Trailing twelve-month profit stands at $7.2B.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGHow fast is it growing, year by year?
+13.4%revenue growth, FY 2025
Off the axis: 2021 earnings +1874.6% - rebounds off a collapsed prior year.
→Revenue grew +13% in 2025 against a five-year average of +33%. Earnings went the other way (-8%) even as sales grew, so margins compressed: costs rose faster than revenue. 2021's +1875% earnings rebound off a collapsed base sits off the axis.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGRevenue per share: is your slice growing as fast as the company?
$824.69revenue per share, FY 2025
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→Revenue per share reached $824.69 in 2025, compounding +25% a year against +16% for BKNG as a whole. Buybacks added roughly 8.2 points to your per-share result. Free cash flow per share stands at $278.41.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGFree cash flow: what is left in real cash after everything?
$9.1B+15% YoYFY 2025
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→Free cash flow was $9.1B in 2025, compounding +14% a year since 2022. That is the most cash the business has ever thrown off in a year. The trailing twelve months stand at $9.5B.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGHow much of every sales dollar ends up as free cash?
→34 cents of every sales dollar became free cash in 2025, down 2 points since 2022.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGWhat does staying competitive cost, per dollar of sales?
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→The biggest claim on each sales dollar is stock compensation, at 2% of revenue (capital spending 1%).
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGWhen sales grow, do profits grow faster?
→Operating profit outgrew revenue in 3 of the last 5 years, most recently +17% against +13%. Each additional dollar of sales is landing more profitably than the last - the definition of operating leverage.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGMargins: of every $1 of sales, how much survives each cost layer?
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→Operating margin widened 3 points to 33% since 2022. After everything, 20 cents of each sales dollar reaches net profit.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGWhat does it earn on the money it uses?
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→Return on capital needs both a profit and an equity base; one of them isn't available here.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGWhat has the market paid for BKNG over time?
0.9xP/E today
◌ 2026 = at the latest close (2026-09-04), over the trailing twelve months; earlier years are annual averages
→At 0.9x earnings, the market is paying 17% less than BKNG's own 11-year median of 1.1x. Pessimism is priced in - the question is whether it is deserved.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGWhat cash return does the business throw off per dollar of market value?
6.6%FCF yield today
◌ 2026 = at the latest close (2026-09-04), over the trailing twelve months; earlier years are annual averages
→Every dollar of market value currently buys 6.6% of annual free cash flow, less than its 11-year median of 136.0% - you are paying up for the same cash.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGCould it handle its debt if things went wrong?
→Debt of $20.2B sits against $17.2B of cash. Earnings cover the interest bill 8 times over, so the debt is comfortably serviced.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGIs the company's own capital growing?
→Shareholders' equity is negative at $-10.8B: liabilities exceed assets. Usually the mark of heavy buybacks or accumulated losses, and always worth understanding which.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGHow much goes back, and how much leaks out as stock comp?
→Shareholders received $6.4B in buybacks and $1.2B in dividends in 2025. Stock compensation issued $613M of new shares in the same year, offsetting 8% of that.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGHow fast is your ownership being diluted - or concentrated?
→The share count shrank 4.2% in 2025, averaging 6.6% a year over three years. Buybacks are concentrating your ownership: the same business, split fewer ways.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGDoes BKNG earn more on its capital than that capital costs?
→BKNG earns 70.2% on the capital it employs, well above the 10% most investors treat as the cost of capital. It was 30.2% in 2022, so the trend is up, and the pace is picking up. That is the highest in BKNG's filed history.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGBKNG has issued or retired shares - did shareholders end up better off?
→BKNG has shrunk its share count -36% from 2011 to 2025, so each remaining share owns more of the business. Revenue per share is +870% over the same years.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30
Booking HoldingsBKNGAre the people running it buying or selling?
→Insiders sold $49M on the open market and bought nothing. Many sales are pre-scheduled diversification rather than a view on the price. A further 15 filings were grants, option exercises or tax withholding, which say nothing either way.
Source: SEC EDGAR (XBRL company facts) · as at 2026-06-30