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Booking Holdings (BKNG)

A mixed picture - strengths and real weaknesses - 22 of 36 checks passed.

Latest close : $193.29, -0.9% on the day; -12.8% from the 52-week high. Refreshed every trading night.

Full analysis: report · all charts. Financial statements are computed from SEC EDGAR XBRL filings, current to . The share price and everything built on it (market cap, multiples, yields, the Value and Trend checks) are refreshed every trading night; this page shows the close of . Not investment advice.

Key figures

Share price (delayed close)$193.29
Market cap$145.2B
52-week range$153.74 - $221.54
P/E0.9x
P/E, own 11-year median1.1x
P/S5.1x
Free cash flow yield6.6%
Dividend yield0.9%
Revenue (TTM)$28.2B
Net income (TTM)$7.2B
Free cash flow (TTM)$9.5B
Gross margin44.0%
Operating margin32.9%
Return on equity-
Revenue growth (1y)+12.9%
Revenue CAGR (3y)+16.3%
Debt / equity-
Cash & short-term investments$17.2B
Shares outstanding751.4m (cover page of the latest filing, 2026-07-27)

The score: 22 of 36 checks passed

Six chapters, six pass/fail checks each. Five are computed from the filings; Trend is price behaviour, and says so.

Is BKNG stock cheap or expensive right now?

Value · 3 of 6 checks passed. Fairly priced on some measures, rich on others - earnings multiple below its own long-run norm. chapter →

Is Booking Holdings still growing?

Growth · 4 of 6 checks passed. Growing, but with caveats - revenue +12.9% over the last year. chapter →

Does Booking Holdings make real money?

Quality · 4 of 6 checks passed. A solidly profitable business, though not exceptional against its sector. chapter →

Can Booking Holdings survive a bad year?

Health · 3 of 6 checks passed. Financially sound overall, with one or two things worth watching. chapter →

What does Booking Holdings hand back to shareholders?

Shareholder returns · 3 of 6 checks passed. Cash comes back to owners, with a caveat or two in the checks below. chapter →

Which way is BKNG trending?

Trend analysis · 5 of 6 checks passed. The market agrees: the stock is in a healthy uptrend on every horizon. chapter →

Are insiders buying or selling BKNG?

Open-market buys: $0.00 · sells: $33M, across the recent Form 4 filings. detail →

Other other we cover: Expedia (EXPE) · every company →

Method: figures computed deterministically from SEC EDGAR XBRL (companyfacts, frames, financial-statement-and-notes datasets, Form 4); prices delayed end-of-day. Scores count transparent pass/fail checks. Missing data is shown as missing, never estimated. Last changed . © TenQ - cite with a link to this page.