Footwear, rubber and plastics · 21/36 against 16/36 checks · to 2026-09-08

CROX vs NKE.

Nike (NKE) is 5.9 times the size of Crocs (CROX) at $32.6B against $5.5B, and on the filings Crocs passes more, 21 checks of 36 against 16.

Which passes more checks?

widest gap first

No axis separates them by more than 2 of six checks, and the widest is Growth.

ValueGrowthQualityHealthReturnsTrendCROX 21/36NKE 16/36
CROXNKE
Growth3/61/6
Quality6/64/6
Value3/62/6
Health4/65/6
Trend analysis1/60/6
Shareholder returns4/64/6
All checks21/3616/36

Nike turns over $46.4B to Crocs's $4.1B, 11.4 times as much. Crocs keeps 14.6% of revenue as profit against 6.7% at Nike.

Which is growing faster, CROX or NKE?

Nike grew revenue faster last year, +0.2% against -2.0% at Crocs - 2 points apart. Over three years the order is the same, Crocs at +4.4% and Nike at -3.2%.

CROXNKE
Revenue (TTM)$4.1B$46.4B
Revenue growth, 1 year-2.0%+0.2%
Revenue CAGR, 3 years+4.4%-3.2%
Net income (TTM)$593M$3.1B
Free cash flow (TTM)$705M$2.2B

Which keeps more of each sale?

Crocs keeps more of each sale: gross margin of 57.5% against 42.9%, a gap of 15 points that flows into everything below it.

CROXNKE
Gross margin57.5%42.9%
Operating margin20.7%-
Return on equity42.9%20.9%

Which is cheaper?

Crocs is the cheaper of the two on earnings, 10.4x against 18.2x. Against their own histories, Crocs is above its 10.3x median and Nike is below its 31.8x.

CROXNKE
Share price$114.35$38.10
Market cap$5.5B$32.6B
P/E10.4x18.2x
P/E, own median own 8-year median / own 11-year median10.3x31.8x
P/S1.4x0.7x
Free cash flow yield12.9%6.7%

Which balance sheet is stronger?

Both lean on debt to a similar degree, 0.95x to equity at Crocs and 0.53x at Nike.

CROXNKE
Debt / equity0.95x0.53x
Interest coverage10.1x-
Cash and short-term investments$170M$10.1B

Which hands more back to owners?

Nike pays 7.4% at today's price and Crocs effectively pays nothing, which is the clearest difference in what each hands back.

CROXNKE
Dividend yield-7.4%
Payout ratio-77.4%
Years of unbroken dividend--

Where they differ most

the checks behind the gap

Growth: Crocs 2 ahead

  • Profits grew last year 150.9% vs 0.0%
  • Profit growth beats its peers profitable now after losses three years ago
  • Grew per share, not just in total 30.0% vs 0.0%
  • Outgrew its sector last year 0.2% vs 11.3% (market 70th pct)
  • Sustained growth beats its sector (3 years) -3.2% vs 13.0% (market 70th pct)
  • Profits grew last year -3.4% vs 0.0%

Quality: Crocs 2 ahead

  • Better gross margins than peers 57.5% vs 52.5% (market 70th pct)
  • Runs leaner than peers (operating margin) 20.7% vs 13.0% (market 70th pct)
  • Actually profitable TTM net income $593M
  • Better gross margins than peers 42.9% vs 52.5% (market 70th pct)
  • Turns more of its sales into operating cash than peers 6.2% vs 20.5% (market 70th pct)