AAPL vs DELL.

→The two are furthest apart on Quality, where Apple passes 3 more of the six.

	AAPL	DELL
Quality	6/6	3/6
Financial health	5/6	3/6
Shareholder returns	6/6	4/6
Value	0/6	1/6
Growth	4/6	5/6
Trend	5/6	6/6
All checks	26/36	22/36

→Apple turns over $466.8B to Dell's $151.2B, 3.1 times as much. Apple keeps 27.6% of revenue as profit against 7.5% at Dell.

→Apple keeps more of each sale: gross margin of 48.7% against 19.8%, a gap of 29 points that flows into everything below it.

	AAPL	DELL
Gross margin	48.7%	19.8%
Operating margin	33.2%	9.4%
Return on equity	119.9%	-

→Both pay: Dell yields the more at 0.4% against 0.3%. A yield rises when a price falls, so read it beside the payout checks in each report.

	AAPL	DELL
Dividend yield	0.3%	0.4%
Payout ratio	12.1%	13.7%
Years of unbroken dividend	-	-

→Dell is the cheaper of the two on earnings, 33.9x against 38.7x. Against their own histories, Apple is above its 23.8x median and Dell is above its 12.0x.

	AAPL	DELL
Share price	$332.41	$563.29
Market cap	$4.85T	$360.5B
P/E	38.7x	33.9x
P/E, own median own 10-year median / own 7-year median	23.8x	12.0x
P/S	10.4x	2.4x
Free cash flow yield	2.8%	2.4%

→Dell grew revenue faster over the last twelve months, +49.0% against +14.2% at Apple - 35 points apart. Over three years the order is reversed: Dell compounds at +3.5% against +1.8%.

	AAPL	DELL
Revenue (TTM)	$466.8B	$151.2B
Revenue growth, 1 year	+14.2%	+49.0%
Revenue CAGR, 3 years	+1.8%	+3.5%
Net income (TTM)	$128.9B	$11.4B
Free cash flow (TTM)	$136.7B	$8.6B