The Hertz story
Hertz rents vehicles through Hertz, Dollar and Thrifty, with its recovery hinging on whether stronger rental pricing and a younger fleet can overcome depreciation, recalls and heavy debt.
- $1.73share price, last close
- $617Mmarket value
- 10/36TenQ Score checks passed
The story in brief
- Pricing drove growth. In the quarter to June 2026, revenue rose 10% to $2.4 billion despite a 1% smaller fleet, while revenue per day increased 9%.
- Profit measures diverged. Hertz reported $64 million of GAAP net income in the quarter to June 2026, but an adjusted net loss of $47 million.
- Debt remains central. Hertz generated $1.3 billion of free cash flow over the last twelve months, but negative equity and $19.1 billion of total debt remain constraints.
What drives the business
- Hertz's global rental business spans premium, value and lower-cost offerings through Hertz, Dollar and Thrifty, with approximately 11,000 company-operated and franchise locations across approximately 160 countries and jurisdictions as of December 2025.
- Americas Rental Car contributed 80% of revenue in the quarter to June 2026, while International Rental Car operates outside the Americas, and airport concessions underpin a network whose demand follows airline travel.
- The company's transformation centers on fleet management, rental revenue and cost control, with 94% of its U.S. core fleet comprising model year 2025 and 2026 vehicles in the August 2026 release.
- Fleet purchases depend on ongoing borrowing programs and operating cash, while Hertz also issued $350 million of exchangeable first lien notes in June 2026 and added $30 million in July 2026.
- Operating affiliate Oro Mobility is extending Hertz's fleet capabilities into managed mobility, with more than six million miles driven and a planned Uber robotaxi partnership using Lucid vehicles equipped with Nuro autonomous technology.
What the price assumes
The growth implied by Hertz's $2.07 share price cannot be quantified because no reverse DCF estimate is available.
The shares trade at 0.1x sales and a 178.8% free cash flow yield, but TenQ's enterprise value earnings check fails because EBITDA over the last twelve months was negative.
Revenue growth of 3.4% over the last twelve months falls short of TenQ's 13.0% market benchmark, although it improved from the annual pace of -0.7% over the last three years.
What could change the story
- Falling residual values for vehicles outside manufacturer repurchase programs could accelerate depreciation, cause disposal losses and make collateral requirements under asset-backed financing harder to meet.
- Recalls affected an average of nearly 15,000 vehicles in the quarter to June 2026 and reduced Adjusted Corporate EBITDA by approximately $30 million, showing how fleet availability can offset stronger pricing.
- Manufacturer delays, supply disruptions or higher acquisition costs could limit access to competitively priced vehicles and increase maintenance expenses.
- The EV fleet remains exposed to volatile vehicle pricing, uncertain rental demand, higher maintenance costs and expiring government incentives.
- TenQ's financial health checks passed 1 of 6, with liabilities at 102.6% of assets and negative equity, leaving financing access important despite $984 million of liquidity at June 2026.
What to watch next
- Hertz expects revenue per unit for full-year 2026 to trend above $1,500 and net depreciation per unit per month to reach at or below $300, compared with $302 in the quarter to June 2026.
- Recall-related vehicle downtime, utilization and the gap between revenue per day and operating expense per day will show whether stronger pricing continues to improve rental economics.
- Subsequent releases will show whether GAAP profitability is accompanied by adjusted profitability and whether liquidity holds as Hertz funds its fleet.
- Hertz expects Oro's Uber robotaxi partnership to begin operations in the San Francisco Bay Area later in 2026, making launch progress a concrete test of its mobility expansion.
Sources
- Hertz's earnings release, filed with the SEC
- Its latest 10-Q or 10-K, for the risk factors
- The HTZ stock report, for every figure and check