Daily users by regionInsight
How many people open Snapchat every day, and where?
| Date | Rest of world | North America | Europe |
|---|---|---|---|
| 2025-03-31 | 262.0M | 99.0M | 99.0M |
| 2025-06-30 | 271.0M | 98.0M | 100.0M |
| 2025-09-30 | 280.0M | 98.0M | 100.0M |
| 2025-12-31 | 282.0M | 94.0M | 98.0M |
| 2026-03-31 | 294.0M | 92.0M | 97.0M |
| 2026-06-30 | 303.0M | 92.0M | 98.0M |
→303.0m of Snap's daily users are outside North America and Europe, more than the two together (190.0m). North America is where almost all the advertising money is, and it is the region that has been shrinking.
Source: SEC EDGAR (8-K Exhibit 99.1) · as at 2026-06-30
Where this comes from
- Source: SEC EDGAR (8-K Exhibit 99.1) (filing)
- Which in turn reads: 8-K Exhibit 99.1, Item 2.02
- How current: As at 2026-06-30 · checked every 91 days
- What we hold: 6 observations, from 2025-03-31 to 2026-06-30
- Attribution: Read from the company's Exhibit 99.1 as filed with the SEC. Public domain; linked per figure, not reproduced.