TenQ · insights

Active customersInsight

How many active customers does Wayfair have?

010.0m20.0m30 Jun '2530 Jun '26

Wayfair had 21.7m customers who bought something in the last year, against 10.6m orders delivered in the quarter. The customer count is the one that fell for three years after the pandemic pulled furniture buying forward.

Source: SEC EDGAR (8-K Exhibit 99.1) · as at 2026-06-30

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Wayfair (W)