Trump Media & TechnologyDJT
$2.5B market capRuns Truth Social and a streaming service, and holds a large bitcoin treasury.
Trump Media & Technology in 36 checks
Trump Media & Technology at a glance: how it scores on value, growth, quality, health, shareholder returns and trend. The fuller the shape, the stronger the company. Behind each axis are six pass-or-fail checks from its filings, spelled out in the chapters below. Point at an axis to see them.
The business itself is the question here - 9 of 36 checks passed.
Value
What you pay today for what the business produces, measured against DJT's own history and its peers, never a universal rule.
Expensive against its own history and its sector (judged on sales - not yet profitable) - you're paying up for what you get.
Trump Media & Technology isn't profitable yet - so is the price high compared to its sales?
→At 554.8x sales, the market is paying 65% less than DJT's own 4-year median of 1599.4x. Pessimism is priced in - the question is whether it is deserved.
What has the market paid for DJT over the years?
◌ 2026 = at the latest close (2026-09-04), over the trailing twelve months; earlier years are annual averages
→At 554.8x sales, the market is paying 65% less than DJT's own 4-year median of 1599.4x. Pessimism is priced in - the question is whether it is deserved.
What cash return does the business throw off per dollar of market value?
0.3%FCF yield today
◌ 2026 = at the latest close (2026-09-04), over the trailing twelve months; earlier years are annual averages
→At 0.3%, the business is throwing off more cash per dollar of market value than its own 4-year median of -0.7% - the cheaper end of its history.
What does “Value” actually mean?
Value asks what you pay for each dollar of earnings, sales or cash the business produces. A high multiple isn't automatically bad - fast growers earn theirs - but a price far above the company's own history means the market expects a lot to go right. We compare each multiple to the company's own past and to its sector, never to a universal rule.
How we scored it · 0 of 6 checks passed
| – | Cheaper than its own history (sales - not yet profitable) | under 3 years of history |
| ✕ | Cheaper than its peers (sales) | 554.78 vs 2.50 (peer median) |
| ✕ | Cheap on enterprise value vs sales | 675.93 vs 3.00 (peer median) |
| ✕ | Free cash flow yield above 3% | 0.3% vs 3.0% |
| ✕ | Cheap on enterprise value | no EBITDA to value: $-939M over the last twelve months |
| ✕ | Price isn't outrunning growth | no positive three-year earnings growth behind the price |
Growth
What the company has actually reported - is it selling more, and is more of it becoming profit?
Growth is weak or inconsistent - the trend, not the story, is the problem.
Revenue: is the business selling more than it used to?
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→Revenue reached $4M in 2025, compounding +36% a year since 2022 though the path has been bumpy. The trailing twelve months are already running at $5M, ahead of the last full year.
Net income: how much of that revenue becomes profit?
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→The company lost $712M in 2025, more than the $401M it lost the year before. The losses are widening - check the Health chapter for how long the cash lasts.
How fast is it growing, year by year?
+2%revenue growth, FY 2025
Shown separately because they would flatten the axis: 2023 earnings -215% - rebounds off a collapsed prior year.
→Revenue grew +2% in 2025. Each point is one year's change against the year before.
What does “Growth” actually mean?
Growth here is what the company has actually reported to the SEC - not a forecast. We look at the last year, the three-year pace, whether growth is speeding up or slowing down, and whether it's been consistent rather than one lucky year. Hatched bars are fourth quarters we derived from annual filings (companies file a full-year 10-K rather than a Q4 report).
How we scored it · 2 of 6 checks passed
| ✓ | Outgrew its sector last year | 21.6% vs 15.8% (sector 70th pct, n=404) |
| ✓ | Sustained growth beats its sector (3 years) | 35.8% vs 17.6% (sector 70th pct, n=373) |
| ✕ | Profits grew last year | loss-making: TTM net income $-1.3B |
| ✕ | Profit growth beats its peers | loss-making: TTM net income $-1.3B |
| ✕ | Growth is speeding up, not slowing | 1y 21.6% vs 3y 35.8% |
| ✕ | Grew per share, not just in total | -13.9% vs 0.0% |
Quality
Whether the growth makes real money - margins, returns on capital, and whether profits turn into cash.
Profitability is thin or negative - the growth isn't turning into money yet.
Margins: of every $1 of sales, how much survives each cost layer?
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→Operating margin compressed 13980 points to -15561% since 2022. The bottom line is still negative: costs below the operating line eat what is left.
Earnings quality: do the reported profits turn into real cash?
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→The company generated $15M of operating cash in 2025. With no profit to compare against, cash generation is the number that matters here.
What does it earn on the money it uses?
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→ROE of -43% on shareholders' capital (ROCE isn't meaningful for this business model).
How much of every sales dollar ends up as free cash?
◌ 2026 = trailing twelve months to the latest filed quarter, not a full fiscal year
→385 cents of every sales dollar became free cash in 2025, up 2037 points since 2022 - the best conversion in its filed history.
What does staying competitive cost, per dollar of sales?
◌ 2026 = trailing twelve months to the latest filed quarter (2026-06-30), not a full fiscal year
→The biggest claim on each sales dollar is stock compensation, at 1607% of revenue (research and development 1162%, capital spending 16%).
Does DJT earn more on its capital than that capital costs?
→DJT's return on capital is negative at -34.7% in 2025. The capital in the business is not yet earning anything back.
What does “Quality” actually mean?
Quality asks whether the growth makes real money. Margins show how much of each sale survives costs; return on equity shows what shareholders earn on their capital; and the profit-to-cash comparison catches companies whose accounting profits never turn into actual cash.
How we scored it · 1 of 6 checks passed
| ✕ | Better gross margins than peers | 71.2% vs 74.4% (sector 70th pct, n=245) |
| ✕ | Runs leaner than peers (operating margin) | -20955.8% vs 11.0% (sector 70th pct, n=398) |
| ✕ | Actually profitable | TTM net income $-1.3B |
| ✕ | Earns well on shareholders' money | -127.5% vs 13.3% (sector 70th pct, n=346) |
| ✕ | Earns a real return on the capital it employs | -92.3% vs 10.0% |
| ✓ | Generates cash despite the loss | TTM operating cash flow $9M on a net loss of $1.3B |
Health
The balance sheet stress test: could DJT survive a bad year?
Financially sound overall, with one or two things worth watching.
Could it handle its debt if things went wrong?
◌ 2026 = the latest balance sheet (2026-06-30), not a fiscal year-end
→Debt of $970M sits against $423M of cash, or 0.9x shareholders' equity. Earnings don't currently cover the interest bill at all.
Is the company's own capital growing or shrinking?
→The company's own capital grew from $-67M in 2023 to $1.0B. The business is building book value rather than consuming it.
What does “Health” actually mean?
Health asks one question: can the business survive a bad year? We check whether near-term bills are covered, whether debt is modest and shrinking, whether earnings comfortably pay the interest, and - for loss-makers - how many years of cash are left at the current burn rate.
How we scored it · 3 of 6 checks passed
| ✕ | Comfortable near-term liquidity | 0.96 vs 1.50 |
| ✓ | Debt isn't dominating | 0.95 vs 1.00 |
| ✕ | Debt trending the right way | liabilities are 49.3% of assets vs 3.8% five years ago |
| ✕ | Earnings cover the interest | -20.47 vs 5.00 |
| ✓ | Converts sales to cash better than its sector | 188.4% vs 23.1% (sector 70th pct, n=410) |
| ✓ | Self-funding | TTM free cash flow $8M |
Shareholder returns
How much cash actually flows back to owners - dividends, buybacks, whether the share count truly falls, and whether what is handed back is affordable.
What comes back to owners is thin or stretched - read the checks before counting on it.
How much goes back to shareholders - and how much leaks out as stock compensation?
→Stock compensation ($59M) outweighs the $54M returned - the dilution is winning.
How fast is your ownership being diluted - or concentrated?
→50.1% more shares last year - your stake was diluted by that much.
DJT has issued or retired shares - did shareholders end up better off?
Both lines start at 100 in 2022, so the gap between them is what each share gained or lost. Share counts are split-adjusted.
→DJT issued +191% more shares from 2022 to 2025 and revenue per share still fell -14%. On this measure the new shares have not paid for themselves.
Why compare buybacks with stock compensation?
A company can trumpet billions in buybacks while quietly issuing nearly as much stock to employees. What matters to you is the net effect: is the share count actually falling? If not, the 'return' is mostly recycling.
How we scored it · 1 of 6 checks passed
| ✕ | Share count isn't climbing | shares up 190.9% over 3 years |
| ✓ | Buybacks outpace the stock issued to staff | $45M bought back vs $44M of stock compensation |
| ✕ | What it hands back fits inside its cash flow | 534.4% vs 100.0% |
| ✕ | Meaningful yield to owners (dividends and buybacks) | $45M returned, 1.8% of market value |
| ✕ | Buybacks are sustained, not one-off | $45M bought back in the last twelve months, 0.00 the year before; no dividend |
| ✕ | Buybacks growing | $45M vs 0.00 the year before; no dividend |
Trend analysis
What the market is doing about all of the above. This is price behaviour, not a fact about the business - read it as the market's current opinion, scored on six checks like every other chapter. The market is the S&P 500, measured by the SPY ETF with dividends included, over 3 months (63 trading sessions) and 12 months (252).
The market is voting against it right now - a falling trend on most measures.
How is DJT's trend actually behaving right now?
Chart by TradingView
→DJT has no trend to speak of right now. The price is inside the band where recent trading settled, which is where prices drift rather than travel, though the band itself is tilting up. It crossed only one session ago, so treat it as unsettled. The last two weeks have turned up while the price is still below where it stood a month ago, which is a bounce inside the range rather than a break out of it.
How the trend above is worked out
The trend read comes from the daily Ichimoku picture, a standard trend indicator, translated out of its jargon. It builds a band from the midpoints of the last 9, 26 and 52 sessions' highs and lows - in effect, the range where recent trading has settled - and draws that band 26 sessions into the future. Price above the band is an uptrend, below it a downtrend, inside it no trend. Because the band is drawn forward, the support for the next few weeks is already fixed and a change of its direction can be seen coming. We also compare the last two weeks against the last month, and today's price against where it stood a month ago. None of this says anything about the business; it describes the price only, and it is not advice. Where a check says 'the S&P 500', the comparison is with the SPY ETF including dividends, on the same adjusted basis as the stock's own price: short means 3 months, 63 trading sessions; long means 12 months, 252.
How we scored it · 2 of 6 checks passed
| ✕ | Trading above its cloud | 0.00 vs 0.50 |
| ✕ | Long-term trend structure is healthy | 9.07 vs 10.16 |
| ✓ | Rising over 3 months | 9.1% vs 0.0% |
| ✓ | Beating the S&P 500 over 3 months | 9.1% vs 4.7% |
| ✕ | Beating the S&P 500 over 12 months | -46.2% vs 20.0% |
| ✕ | Not in a deep hole | -48.8% from its 52-week high |
Insider activity
What the people running the company do with their own shares - reported to the SEC within two days, classified so pay-plumbing doesn't masquerade as conviction.
Are the people running it buying or selling with their own money?
→$652,801 sold against $10,465 bought. Watch whether the buyers are executives (conviction) or the sales cluster outside scheduled plans.
Who did what, exactly?
| Date | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-21 | Kevin Mcgurn | Interim CEO | tax | 7,958 | $70,718 |
| 2026-08-13 | Phillip Juhan | Chief Financial Officer | tax | 18,817 | $156,680 |
| 2026-08-13 | Scott Glabe | General Counsel | tax | 25,546 | $212,670 |
| 2026-08-13 | Vladimir Novachki | Chief Technology Officer | tax | 29,957 | $249,395 |
| 2026-08-13 | Kevin Mcgurn | Interim CEO | tax | 16,509 | $137,441 |
| 2026-05-27 | Scott Glabe | General Counsel and Secretary | tax | 21,492 | $182,132 |
| 2026-05-27 | Vladimir Novachki | Chief Technology Officer | tax | 18,249 | $154,658 |
| 2026-05-27 | Phillip Juhan | CFO and Treasurer | tax | 17,355 | $147,037 |
| 2026-05-21 | Kevin Mcgurn | Interim CEO | tax | 8,878 | $71,038 |
| 2026-05-13 | Scott Glabe | General Counsel and Secretary | tax | 12,965 | $113,479 |
Why do the transaction types matter so much?
Most insider filings are not trades: stock grants, option exercises and tax withholding are how executives get paid, and gifts are estate planning. The signal lives in open-market transactions - a buy means an insider chose to spend their own cash on the stock. Sells are murkier: many are pre-scheduled 10b5-1 plans set months in advance. That's why the chart counts only open-market activity, and the table labels every row.